AlterCall

Meet Our Team

Technology

Enterprise Consulting

Coaches

Leadership

Ryan Blair

CEO

Ryan Blair

CEO

Ernst & Young Entrepreneur of the Year; NYT #1 Bestselling Author; $2B in Revenue and $1B in Exits

Ryan is a Serial Entrepreneur with over $2 billion in sales and $1 billion in exits. Ryan led a $792M exit as the former CEO of ViSalus–known for the Body by Vi 90-Day Challenge. His first book, Nothing To Lose, Everything To Gain, became a #1 New York Times Best Seller and is translated into 11 languages. He later published a follow-up, From Rock Bottom to Rockstar. Ryan was named Ernst & Young’s Entrepreneur of the year in 2012 and received a number of notable accolades and awards along the way.

Bryan Ferrari

Co-Founder

Bryan Ferrari

Co-Founder

Co-founded and launched AlterCall with Ryan Blair from its inception

Bryan co-founded and launched AlterCall with Ryan Blair from its inception. In addition to co-creating AlterCall’s first products, he personally enrolled the first 200+ clients. He is highly skilled in client acquisition, generating revenue, and raising capital. Bryan led the drive to AlterCall generating 7-figures in its first year. He has personally enrolled 1,000+ entrepreneurs & executives into AlterCall’s experiences & programs.

He is a mentee of high level entrepreneurs and leaders including: Gerard Adams, Gary Vaynerchuk, Rich Wilkerson Jr, Chad Veach, Tom Ferry, Shawn Nelson and more. Bryan’s enrollments have led to over $100 Million in client exits and over $100 million in client revenue growth. Bryan has served in church ministries, and has a passion for helping charities scale their mission and impact.

Anthony Sarandrea

Partner & CRO

Anthony Sarandrea

Partner & CRO

Customer Acquisition Expert; Founder of Pocket Your Dollars (Acquired for $70M); Advisor to Fortune 50 Brands & Celebrities; Minority Owner of Charlotte Hornets; Philanthropist

Anthony Sarandrea is a globally recognized customer acquisition expert, known for scaling businesses through high-performance digital marketing and lead generation. As the founder of Pocket Your Dollars, he built one of the most successful customer acquisition platforms in the world, driving over 1 million customers per year through online advertising channels. Having spent over $100M on online advertising, he’s mastered scalable growth strategies that convert. In the year prior before he exited, his company was doing $120M in sales with 8-figures in EBITDA. His company was acquired by MediaAlpha (NYSE: MAX) for $70 million, cementing his reputation as a top growth strategist in the industry.

Anthony has managed advertising budgets for multiple Fortune 50 companies, including UnitedHealthcare (the 4th largest company in the U.S.), and has partnered with celebrity brands like Snoop Dogg and Ellen DeGeneres.

Beyond business, Anthony serves as an advisory board member for Arizona’s largest VC fund ($110M) and the Colangelo College of Business at Grand Canyon University—the largest Christian university and one of the top online institutions in the U.S. He is also a minority owner of the NBA’s Charlotte Hornets.

Anthony is deeply committed to philanthropy, recognized as one of the largest private donors in Arizona history, funding private Catholic high school education for underprivileged children. He also contributes to mental health initiatives as a board member at Phoenix Children’s Hospital.

Above all, Anthony values family and faith, prioritizing his strong marriage with his wife, Nina. His unique blend of business acumen, philanthropic leadership, and digital expertise makes him a sought-after advisor, investor, and consultant for businesses looking to scale and achieve transformative growth.

Al Rahrooh

Partner & CTO

Al Rahrooh

Partner & CTO

AI innovator and researcher pioneering trustworthy and scalable solutions, Leads the development of AAI, Youngest NASA SBIR Awardee, Youngest UCF Top Honor Graduate, UCLA Ph.D

Al Rahrooh is a leading expert in deploying AI solutions and leveraging cutting-edge technologies to create scalable systems that drive innovation across industries. His work with AAI reflects a commitment to pushing the boundaries of practical AI while ensuring alignment with real-world impact and business considerations. As a Ph.D. candidate in medical informatics at UCLA, his research focuses on revolutionizing healthcare through AI integration, developing quantitative frameworks to establish trust in AI with an emphasis on improving diagnostic accuracy, data security, and accessibility. His experience spans roles as an AI scientist at NASA, where he developed AI-driven solutions for high-impact projects, and as Director of Innovation, leading efforts in machine learning, web3, virtual/augmented reality, and MedTech.

Al has collaborated with leading organizations such as Apple, Johns Hopkins, and Stanford to advance AI applications in healthcare. As an undergraduate, Al co-founded LeNgineer, an R&D company that secured NASA’s SBIR funding to develop AI tools for the Space Launch System, making the youngest recipients of this funding. His work contributed to automating NASA’s next-generation of human spaceflight systems. Al’s diverse background, spanning healthcare, aerospace, and enterprise, reflects his passion for using AI to solve complex challenges, drive technological progress, and deliver impactful solutions that improve lives.

Bill Nissen

Head Performance Coach

Bill Nissen

Head Performance Coach

30 years of pastoral ministry, trauma based counseling, mentorship. 15 years of business consulting and team building creating a business of $50M+. Corporate trainer, public speaker, and author

With over 35 years of pastoral ministry and 25 years of trauma-based counseling, Bill has dedicated his life to guiding individuals through their most challenging moments. His journey has been one of deep spiritual engagement and relentless pursuit of effective mentorship. With a tenure of 35 years in mentoring, Bill has been a guiding light to countless individuals on their journey to personal and professional fulfillment. Throughout these years, Bill has honed the art of mentorship, where the focus is not just on imparting knowledge but on fostering character, resilience, and a sense of purpose in mentees.

For the last 15 years, Bill has seamlessly transitioned into the realm of business consulting and team building, creating a thriving business that grew to over $50 million in revenue. With a foundation in psychology, sociology, public speaking and ministry, Bill is able to serve the community in a wide range of topics. Bill's strengths lie in emotional mastery, mindset training, team building, and business accountability coaching Bill integrates one's spirituality into their professional identity, serving a cause greater than themselves, and leading with a heart of service.

Deirdre Pace

Controller

Deirdre Pace

Controller

20+ years of experience, specializing in financial modeling, profitability, and operational efficiencies.

With over two decades of experience as a finance executive, Deirdre has built a reputation for transforming complexity into clarity. Her expertise spans financial modeling, profitability, operational efficiency, and high-stakes client engagement. Early in her career, she served as a management consultant to Fortune 500 multi-national institutions, where she advised leaders on building high-performing analytical teams and implementing advanced models that drove targeted client, segment, and product strategies.

Deirdre’s leadership has consistently been tested at the highest levels. She was entrusted with financial oversight of more than $2B USD in revenue, where she developed and implemented flexible forecasting models to ensure accuracy and adaptability in dynamic markets. More recently, she has been responsible for protecting and growing the portfolios of at-risk ultra-high-net-worth clients (AUM > $100M USD). By proactively introducing automation, enhancing transparency, and elevating client communications, she turned potential attrition into strengthened relationships and long-term trust.

Driven by a commitment to excellence, innovation, and measurable impact, Deirdre continues to bring world-class financial acumen and strategic insight to the leaders and organizations she serves.

Maleke Fuentes

Business Partner

Maleke Fuentes

Business Partner

For the past four years, Maleke Fuentes has been advising entrepreneurs, executives, and founders on unlocking peak performance—helping them drive their mission forward by optimizing themselves, their teams, and their systems.

As a consultant with Flow Research Collective, where he guided leaders and teams through stress, burnout, and uncertainty using cutting-edge neuroscience-backed training drawn from research by McKinsey, Harvard, and DARPA—methodologies that have influenced the way Google, Tesla, Dell, Deloitte, and Goldman Sachs operate.

 Most recently, Maleke served as a Business Advisor with Cole Gordon at Closers.io, managing a portfolio of over 60 client accounts across industries including finance, tech, SaaS, AI, restaurants, real estate, and home services. He personally coached founders and their teams on scaling operations, refining strategy, and driving revenue growth—while developing leaders who can sustain that growth long term.

 Now, as Ryan Blair’s Business Partner at AlterCall, Maleke brings his unique blend of strategic advisory, and performance coaching to help entrepreneurs achieve transformational business results.

Doried Abu Abied

Business Partner

Doried Abu Abied

Business Partner

Over the past 6 years, Doried Abu Abied has built his expertise into a blend of high performance coaching and business growth – advising entrepreneurs, executives and founders to unlock peak performance individually and across their organizations.

With his background in psychology, neuroscience, and transformational coaching, Doried was a consultant at Flow Research Collective, holding the record for the highest programs completion rate, where he guided leaders, entrepreneurs, executive and C-Suites into overcoming stress & burnout and achieving peak performance through cutting-edge neuroscience backed training drawn from research by McKinsey, Harvard, UCLA, Stanford, and DARPA - methods that influenced the way Google, Tesla, Dell, Deloitte, Goldman Sachs and
Formula 1 operate.

  Doried has expanded his business knowledge by serving as Business Strategist with Cole Gordon at Closers.io, helping service-based entrepreneurs refine their marketing strategies, building high performing sales teams, and scaling their businesses through effective customer acquisition strategies and talent acquisition.   

Most recently, Doried has served as an advisor with GROW AI, partnering up with 7- & 8-Figure E-commerce brands, helping them implement AI-driven sales funnels and personalized customer engagement systems that significantly increased their conversion rates.   

Now, as Ryan Blair’s Business Partner at AlterCall, Doried brings a unique blend of strategic advisory, and performance coaching to help entrepreneurs maximize their potential, business results, and most importantly their impact.

Lenny Pisano

Business Partner

Lenny Pisano

Business Partner

Lenny Pisano is an entrepreneur, and former private equity professional with a background spanning institutional real estate, capital formation, and business development.

Throughout his career, he has been involved in more than $200 million in real estate transaction volume and has helped raise over $30 million in capital from family offices, institutional investors, and high-net-worth individuals. In addition to his experience in private equity, he founded his own firm and successfully completed a seed capital raise to support its growth.

Beyond his professional career, Lenny is actively involved in faith-centered leadership within his community, where he leads and mentors men through Bible studies and discipleship. He is passionate about helping others grow as leaders with integrity, purpose, and conviction in every area of life.