Team
Team
We are creating a world where everyone has
the coach and mentor they need to unlock
their potential and fulfill their purpose.
We are creating a world where everyone has
the coach and mentor they need to unlock
their potential and fulfill their purpose.
Client Success
AI Development Team
Enterprise Consulting
Leadership
Ryan Blair
CEO
Ernst & Young Entrepreneur of the Year; NYT #1 Bestselling Author; $2B in Revenue and $1B in Exits
Ryan is a Serial Entrepreneur with over $2 billion in sales and $1 billion in exits. Ryan led a $792M exit as the former CEO of ViSalus–known for the Body by Vi 90-Day Challenge. His first book, Nothing To Lose, Everything To Gain, became a #1 New York Times Best Seller and is translated into 11 languages. He later published a follow-up, From Rock Bottom to Rockstar. Ryan was named Ernst & Young’s Entrepreneur of the year in 2012 and received a number of notable accolades and awards along the way.
Bryan Ferrari
Co-Founder
Bryan Ferrari
Co-Founder
Co-founded and launched AlterCall with Ryan Blair from its inception
Bryan co-founded and launched AlterCall with Ryan Blair from its inception. In addition to co-creating AlterCall’s first products, he personally enrolled the first 200+ clients. He is highly skilled in client acquisition, generating revenue, and raising capital. Bryan led the drive to AlterCall generating 7-figures in its first year. He has personally enrolled 1,000+ entrepreneurs & executives into AlterCall’s experiences & programs.
He is a mentee of high level entrepreneurs and leaders including: Gerard Adams, Gary Vaynerchuk, Rich Wilkerson Jr, Chad Veach, Tom Ferry, Shawn Nelson and more. Bryan’s enrollments have led to over $100 Million in client exits and over $100 million in client revenue growth. Bryan has served in church ministries, and has a passion for helping charities scale their mission and impact.
He is a mentee of high level entrepreneurs and leaders including: Gerard Adams, Gary Vaynerchuk, Rich Wilkerson Jr, Chad Veach, Tom Ferry, Shawn Nelson and more. Bryan’s enrollments have led to over $100 Million in client exits and over $100 million in client revenue growth. Bryan has served in church ministries, and has a passion for helping charities scale their mission and impact.
Anthony Sarandrea
Partner & CRO
Anthony Sarandrea
Partner & CRO
Customer Acquisition Expert; Founder of Pocket Your Dollars (Acquired for $70M); Advisor to Fortune 50 Brands & Celebrities; Minority Owner of Charlotte Hornets; Philanthropist
Anthony Sarandrea is a globally recognized customer acquisition expert, known for scaling businesses through high-performance digital marketing and lead generation. As the founder of Pocket Your Dollars, he built one of the most successful customer acquisition platforms in the world, driving over 1 million customers per year through online advertising channels. Having spent over $100M on online advertising, he’s mastered scalable growth strategies that convert. In the year prior before he exited, his company was doing $120M in sales with 8-figures in EBITDA. His company was acquired by MediaAlpha (NYSE: MAX) for $70 million, cementing his reputation as a top growth strategist in the industry.
Anthony has managed advertising budgets for multiple Fortune 50 companies, including UnitedHealthcare (the 4th largest company in the U.S.), and has partnered with celebrity brands like Snoop Dogg and Ellen DeGeneres.
Beyond business, Anthony serves as an advisory board member for Arizona’s largest VC fund ($110M) and the Colangelo College of Business at Grand Canyon University—the largest Christian university and one of the top online institutions in the U.S. He is also a minority owner of the NBA’s Charlotte Hornets.
Anthony is deeply committed to philanthropy, recognized as one of the largest private donors in Arizona history, funding private Catholic high school education for underprivileged children. He also contributes to mental health initiatives as a board member at Phoenix Children’s Hospital.
Above all, Anthony values family and faith, prioritizing his strong marriage with his wife, Nina. His unique blend of business acumen, philanthropic leadership, and digital expertise makes him a sought-after advisor, investor, and consultant for businesses looking to scale and achieve transformative growth.
Anthony has managed advertising budgets for multiple Fortune 50 companies, including UnitedHealthcare (the 4th largest company in the U.S.), and has partnered with celebrity brands like Snoop Dogg and Ellen DeGeneres.
Beyond business, Anthony serves as an advisory board member for Arizona’s largest VC fund ($110M) and the Colangelo College of Business at Grand Canyon University—the largest Christian university and one of the top online institutions in the U.S. He is also a minority owner of the NBA’s Charlotte Hornets.
Anthony is deeply committed to philanthropy, recognized as one of the largest private donors in Arizona history, funding private Catholic high school education for underprivileged children. He also contributes to mental health initiatives as a board member at Phoenix Children’s Hospital.
Above all, Anthony values family and faith, prioritizing his strong marriage with his wife, Nina. His unique blend of business acumen, philanthropic leadership, and digital expertise makes him a sought-after advisor, investor, and consultant for businesses looking to scale and achieve transformative growth.
Al Rahrooh
Partner & CTO
Al Rahrooh
Partner & CTO
AI innovator and researcher pioneering trustworthy and scalable solutions, Leads the development of AAI, Youngest NASA SBIR Awardee, Youngest UCF Top Honor Graduate, UCLA Ph.D
Al Rahrooh is a leading expert in deploying AI solutions and leveraging cutting-edge technologies to create scalable systems that drive innovation across industries. His work with AAI reflects a commitment to pushing the boundaries of practical AI while ensuring alignment with real-world impact and business considerations. As a Ph.D. candidate in medical informatics at UCLA, his research focuses on revolutionizing healthcare through AI integration, developing quantitative frameworks to establish trust in AI with an emphasis on improving diagnostic accuracy, data security, and accessibility. His experience spans roles as an AI scientist at NASA, where he developed AI-driven solutions for high-impact projects, and as Director of Innovation, leading efforts in machine learning, web3, virtual/augmented reality, and MedTech.
Al has collaborated with leading organizations such as Apple, Johns Hopkins, and Stanford to advance AI applications in healthcare. As an undergraduate, Al co-founded LeNgineer, an R&D company that secured NASA’s SBIR funding to develop AI tools for the Space Launch System, making the youngest recipients of this funding. His work contributed to automating NASA’s next-generation of human spaceflight systems. Al’s diverse background, spanning healthcare, aerospace, and enterprise, reflects his passion for using AI to solve complex challenges, drive technological progress, and deliver impactful solutions that improve lives.
Al has collaborated with leading organizations such as Apple, Johns Hopkins, and Stanford to advance AI applications in healthcare. As an undergraduate, Al co-founded LeNgineer, an R&D company that secured NASA’s SBIR funding to develop AI tools for the Space Launch System, making the youngest recipients of this funding. His work contributed to automating NASA’s next-generation of human spaceflight systems. Al’s diverse background, spanning healthcare, aerospace, and enterprise, reflects his passion for using AI to solve complex challenges, drive technological progress, and deliver impactful solutions that improve lives.
Dom Farnan
Chief of Staff
Dom Farnan
Chief of Staff
2x Inc5000 CEO, author of best selling book, "Now Here: A Journey from Toxic Boss to Conscious Connector", hired thousands of people, worked for over 400 companies including Snapchat, Samsung, Instacart, Acorns
Dom is a visionary leader revolutionizing the hiring landscape for business professionals and entrepreneurs across the nation. With over 15 years of experience, she has transformed talent acquisition strategies for companies like Snapchat, Amazon, and Samsung. Dom founded DotConnect, where she spearheads innovative hiring solutions and has successfully placed thousands of top-tier candidates.
Dom's expertise includes building cohesive teams, optimizing recruitment processes, and enhancing employee retention. Her approach combines strategic planning with a deep understanding of market dynamics, ensuring that every hire aligns with the company’s core values and long-term vision.
Dom is also an advocate for personal growth and development, integrating HRV (Heart Rate Variability) techniques into her coaching to enhance leadership performance. Her work has been instrumental in helping companies not only find the right talent but also cultivate environments where employees thrive and excel.
Dom's expertise includes building cohesive teams, optimizing recruitment processes, and enhancing employee retention. Her approach combines strategic planning with a deep understanding of market dynamics, ensuring that every hire aligns with the company’s core values and long-term vision.
Dom is also an advocate for personal growth and development, integrating HRV (Heart Rate Variability) techniques into her coaching to enhance leadership performance. Her work has been instrumental in helping companies not only find the right talent but also cultivate environments where employees thrive and excel.
Bill Nissen
Head Performance Coach
Bill Nissen
Head Performance Coach
30 years of pastoral ministry, trauma based counseling, mentorship. 15 years of business consulting and team building creating a business of $50M+. Corporate trainer, public speaker, and author
With over 35 years of pastoral ministry and 25 years of trauma-based counseling, Bill has dedicated his life to guiding individuals through their most challenging moments. His journey has been one of deep spiritual engagement and relentless pursuit of effective mentorship. With a tenure of 35 years in mentoring, Bill has been a guiding light to countless individuals on their journey to personal and professional fulfillment. Throughout these years, Bill has honed the art of mentorship, where the focus is not just on imparting knowledge but on fostering character, resilience, and a sense of purpose in mentees.
For the last 15 years, Bill has seamlessly transitioned into the realm of business consulting and team building, creating a thriving business that grew to over $50 million in revenue. With a foundation in psychology, sociology, public speaking and ministry, Bill is able to serve the community in a wide range of topics. Bill's strengths lie in emotional mastery, mindset training, team building, and business accountability coaching Bill integrates one's spirituality into their professional identity, serving a cause greater than themselves, and leading with a heart of service.
For the last 15 years, Bill has seamlessly transitioned into the realm of business consulting and team building, creating a thriving business that grew to over $50 million in revenue. With a foundation in psychology, sociology, public speaking and ministry, Bill is able to serve the community in a wide range of topics. Bill's strengths lie in emotional mastery, mindset training, team building, and business accountability coaching Bill integrates one's spirituality into their professional identity, serving a cause greater than themselves, and leading with a heart of service.
Deirdre Pace
AlterCall Controller
Deirdre Pace
AlterCall Controller
20+ years of experience, specializing in financial modeling, profitability, and operational efficiencies.
With over two decades of experience as a finance executive, Deirdre has built a reputation for transforming complexity into clarity. Her expertise spans financial modeling, profitability, operational efficiency, and high-stakes client engagement. Early in her career, she served as a management consultant to Fortune 500 multi-national institutions, where she advised leaders on building high-performing analytical teams and implementing advanced models that drove targeted client, segment, and product strategies.
Deirdre’s leadership has consistently been tested at the highest levels. She was entrusted with financial oversight of more than $2B USD in revenue, where she developed and implemented flexible forecasting models to ensure accuracy and adaptability in dynamic markets. More recently, she has been responsible for protecting and growing the portfolios of at-risk ultra-high-net-worth clients (AUM > $100M USD). By proactively introducing automation, enhancing transparency, and elevating client communications, she turned potential attrition into strengthened relationships and long-term trust.
Driven by a commitment to excellence, innovation, and measurable impact, Deirdre continues to bring world-class financial acumen and strategic insight to the leaders and organizations she serves.
Deirdre’s leadership has consistently been tested at the highest levels. She was entrusted with financial oversight of more than $2B USD in revenue, where she developed and implemented flexible forecasting models to ensure accuracy and adaptability in dynamic markets. More recently, she has been responsible for protecting and growing the portfolios of at-risk ultra-high-net-worth clients (AUM > $100M USD). By proactively introducing automation, enhancing transparency, and elevating client communications, she turned potential attrition into strengthened relationships and long-term trust.
Driven by a commitment to excellence, innovation, and measurable impact, Deirdre continues to bring world-class financial acumen and strategic insight to the leaders and organizations she serves.
Client Success
AI Development Team
Enterprise Consulting
Leadership
Ryan Blair
CEO
Ryan Blair
CEO
Ernst & Young Entrepreneur of the Year; NYT #1 Bestselling Author; $2B in Revenue and $1B in Exits
Ryan is a Serial Entrepreneur with over $2 billion in sales and $1 billion in exits. Ryan led a $792M exit as the former CEO of ViSalus–known for the Body by Vi 90-Day Challenge. His first book, Nothing To Lose, Everything To Gain, became a #1 New York Times Best Seller and is translated into 11 languages. He later published a follow-up, From Rock Bottom to Rockstar. Ryan was named Ernst & Young’s Entrepreneur of the year in 2012 and received a number of notable accolades and awards along the way.
Bryan Ferrari
Co-Founder
Bryan Ferrari
Co-Founder
Co-founded and launched AlterCall with Ryan Blair from its inception
Bryan co-founded and launched AlterCall with Ryan Blair from its inception. In addition to co-creating AlterCall’s first products, he personally enrolled the first 200+ clients. He is highly skilled in client acquisition, generating revenue, and raising capital. Bryan led the drive to AlterCall generating 7-figures in its first year. He has personally enrolled 1,000+ entrepreneurs & executives into AlterCall’s experiences & programs.
He is a mentee of high level entrepreneurs and leaders including: Gerard Adams, Gary Vaynerchuk, Rich Wilkerson Jr, Chad Veach, Tom Ferry, Shawn Nelson and more. Bryan’s enrollments have led to over $100 Million in client exits and over $100 million in client revenue growth. Bryan has served in church ministries, and has a passion for helping charities scale their mission and impact.
He is a mentee of high level entrepreneurs and leaders including: Gerard Adams, Gary Vaynerchuk, Rich Wilkerson Jr, Chad Veach, Tom Ferry, Shawn Nelson and more. Bryan’s enrollments have led to over $100 Million in client exits and over $100 million in client revenue growth. Bryan has served in church ministries, and has a passion for helping charities scale their mission and impact.
Anthony Sarandrea
Partner & CRO
Anthony Sarandrea
Partner & CRO
Customer Acquisition Expert; Founder of Pocket Your Dollars (Acquired for $70M); Advisor to Fortune 50 Brands & Celebrities; Minority Owner of Charlotte Hornets; Philanthropist
Anthony Sarandrea is a globally recognized customer acquisition expert, known for scaling businesses through high-performance digital marketing and lead generation. As the founder of Pocket Your Dollars, he built one of the most successful customer acquisition platforms in the world, driving over 1 million customers per year through online advertising channels. Having spent over $100M on online advertising, he’s mastered scalable growth strategies that convert. In the year prior before he exited, his company was doing $120M in sales with 8-figures in EBITDA. His company was acquired by MediaAlpha (NYSE: MAX) for $70 million, cementing his reputation as a top growth strategist in the industry.
Anthony has managed advertising budgets for multiple Fortune 50 companies, including UnitedHealthcare (the 4th largest company in the U.S.), and has partnered with celebrity brands like Snoop Dogg and Ellen DeGeneres.
Beyond business, Anthony serves as an advisory board member for Arizona’s largest VC fund ($110M) and the Colangelo College of Business at Grand Canyon University—the largest Christian university and one of the top online institutions in the U.S. He is also a minority owner of the NBA’s Charlotte Hornets.
Anthony is deeply committed to philanthropy, recognized as one of the largest private donors in Arizona history, funding private Catholic high school education for underprivileged children. He also contributes to mental health initiatives as a board member at Phoenix Children’s Hospital.
Above all, Anthony values family and faith, prioritizing his strong marriage with his wife, Nina. His unique blend of business acumen, philanthropic leadership, and digital expertise makes him a sought-after advisor, investor, and consultant for businesses looking to scale and achieve transformative growth.
Anthony has managed advertising budgets for multiple Fortune 50 companies, including UnitedHealthcare (the 4th largest company in the U.S.), and has partnered with celebrity brands like Snoop Dogg and Ellen DeGeneres.
Beyond business, Anthony serves as an advisory board member for Arizona’s largest VC fund ($110M) and the Colangelo College of Business at Grand Canyon University—the largest Christian university and one of the top online institutions in the U.S. He is also a minority owner of the NBA’s Charlotte Hornets.
Anthony is deeply committed to philanthropy, recognized as one of the largest private donors in Arizona history, funding private Catholic high school education for underprivileged children. He also contributes to mental health initiatives as a board member at Phoenix Children’s Hospital.
Above all, Anthony values family and faith, prioritizing his strong marriage with his wife, Nina. His unique blend of business acumen, philanthropic leadership, and digital expertise makes him a sought-after advisor, investor, and consultant for businesses looking to scale and achieve transformative growth.
Al Rahrooh
Partner & CTO
Al Rahrooh
Partner & CTO
AI innovator and researcher pioneering trustworthy and scalable solutions, Leads the development of AAI, Youngest NASA SBIR Awardee, Youngest UCF Top Honor Graduate, UCLA Ph.D
Al Rahrooh is a leading expert in deploying AI solutions and leveraging cutting-edge technologies to create scalable systems that drive innovation across industries. His work with AAI reflects a commitment to pushing the boundaries of practical AI while ensuring alignment with real-world impact and business considerations. As a Ph.D. candidate in medical informatics at UCLA, his research focuses on revolutionizing healthcare through AI integration, developing quantitative frameworks to establish trust in AI with an emphasis on improving diagnostic accuracy, data security, and accessibility. His experience spans roles as an AI scientist at NASA, where he developed AI-driven solutions for high-impact projects, and as Director of Innovation, leading efforts in machine learning, web3, virtual/augmented reality, and MedTech.
Al has collaborated with leading organizations such as Apple, Johns Hopkins, and Stanford to advance AI applications in healthcare. As an undergraduate, Al co-founded LeNgineer, an R&D company that secured NASA’s SBIR funding to develop AI tools for the Space Launch System, making the youngest recipients of this funding. His work contributed to automating NASA’s next-generation of human spaceflight systems. Al’s diverse background, spanning healthcare, aerospace, and enterprise, reflects his passion for using AI to solve complex challenges, drive technological progress, and deliver impactful solutions that improve lives.
Al has collaborated with leading organizations such as Apple, Johns Hopkins, and Stanford to advance AI applications in healthcare. As an undergraduate, Al co-founded LeNgineer, an R&D company that secured NASA’s SBIR funding to develop AI tools for the Space Launch System, making the youngest recipients of this funding. His work contributed to automating NASA’s next-generation of human spaceflight systems. Al’s diverse background, spanning healthcare, aerospace, and enterprise, reflects his passion for using AI to solve complex challenges, drive technological progress, and deliver impactful solutions that improve lives.
Dom Farnan
Chief of Staff
Dom Farnan
Chief of Staff
2x Inc5000 CEO, author of best selling book, "Now Here: A Journey from Toxic Boss to Conscious Connector", hired thousands of people, worked for over 400 companies including Snapchat, Samsung, Instacart, Acorns
Dom is a visionary leader revolutionizing the hiring landscape for business professionals and entrepreneurs across the nation. With over 15 years of experience, she has transformed talent acquisition strategies for companies like Snapchat, Amazon, and Samsung. Dom founded DotConnect, where she spearheads innovative hiring solutions and has successfully placed thousands of top-tier candidates.
Dom's expertise includes building cohesive teams, optimizing recruitment processes, and enhancing employee retention. Her approach combines strategic planning with a deep understanding of market dynamics, ensuring that every hire aligns with the company’s core values and long-term vision.
Dom is also an advocate for personal growth and development, integrating HRV (Heart Rate Variability) techniques into her coaching to enhance leadership performance. Her work has been instrumental in helping companies not only find the right talent but also cultivate environments where employees thrive and excel.
Dom's expertise includes building cohesive teams, optimizing recruitment processes, and enhancing employee retention. Her approach combines strategic planning with a deep understanding of market dynamics, ensuring that every hire aligns with the company’s core values and long-term vision.
Dom is also an advocate for personal growth and development, integrating HRV (Heart Rate Variability) techniques into her coaching to enhance leadership performance. Her work has been instrumental in helping companies not only find the right talent but also cultivate environments where employees thrive and excel.
Bill Nissen
Head Performance Coach
Bill Nissen
Head Performance Coach
30 years of pastoral ministry, trauma based counseling, mentorship. 15 years of business consulting and team building creating a business of $50M+. Corporate trainer, public speaker, and author
With over 35 years of pastoral ministry and 25 years of trauma-based counseling, Bill has dedicated his life to guiding individuals through their most challenging moments. His journey has been one of deep spiritual engagement and relentless pursuit of effective mentorship. With a tenure of 35 years in mentoring, Bill has been a guiding light to countless individuals on their journey to personal and professional fulfillment. Throughout these years, Bill has honed the art of mentorship, where the focus is not just on imparting knowledge but on fostering character, resilience, and a sense of purpose in mentees.
For the last 15 years, Bill has seamlessly transitioned into the realm of business consulting and team building, creating a thriving business that grew to over $50 million in revenue. With a foundation in psychology, sociology, public speaking and ministry, Bill is able to serve the community in a wide range of topics. Bill's strengths lie in emotional mastery, mindset training, team building, and business accountability coaching Bill integrates one's spirituality into their professional identity, serving a cause greater than themselves, and leading with a heart of service.
For the last 15 years, Bill has seamlessly transitioned into the realm of business consulting and team building, creating a thriving business that grew to over $50 million in revenue. With a foundation in psychology, sociology, public speaking and ministry, Bill is able to serve the community in a wide range of topics. Bill's strengths lie in emotional mastery, mindset training, team building, and business accountability coaching Bill integrates one's spirituality into their professional identity, serving a cause greater than themselves, and leading with a heart of service.
Deirdre Pace
AlterCall Controller
Deirdre Pace
AlterCall Controller
20+ years of experience, specializing in financial modeling, profitability, and operational efficiencies.
With over two decades of experience as a finance executive, Deirdre has built a reputation for transforming complexity into clarity. Her expertise spans financial modeling, profitability, operational efficiency, and high-stakes client engagement. Early in her career, she served as a management consultant to Fortune 500 multi-national institutions, where she advised leaders on building high-performing analytical teams and implementing advanced models that drove targeted client, segment, and product strategies.
Deirdre’s leadership has consistently been tested at the highest levels. She was entrusted with financial oversight of more than $2B USD in revenue, where she developed and implemented flexible forecasting models to ensure accuracy and adaptability in dynamic markets. More recently, she has been responsible for protecting and growing the portfolios of at-risk ultra-high-net-worth clients (AUM > $100M USD). By proactively introducing automation, enhancing transparency, and elevating client communications, she turned potential attrition into strengthened relationships and long-term trust.
Driven by a commitment to excellence, innovation, and measurable impact, Deirdre continues to bring world-class financial acumen and strategic insight to the leaders and organizations she serves.
Deirdre’s leadership has consistently been tested at the highest levels. She was entrusted with financial oversight of more than $2B USD in revenue, where she developed and implemented flexible forecasting models to ensure accuracy and adaptability in dynamic markets. More recently, she has been responsible for protecting and growing the portfolios of at-risk ultra-high-net-worth clients (AUM > $100M USD). By proactively introducing automation, enhancing transparency, and elevating client communications, she turned potential attrition into strengthened relationships and long-term trust.
Driven by a commitment to excellence, innovation, and measurable impact, Deirdre continues to bring world-class financial acumen and strategic insight to the leaders and organizations she serves.
Client Success
AI Development Team
Enterprise Consulting
Leadership
Ryan Blair
CEO
Ryan Blair
CEO
Ernst & Young Entrepreneur of the Year; NYT #1 Bestselling Author; $2B in Revenue and $1B in Exits
Ryan is a Serial Entrepreneur with over $2 billion in sales and $1 billion in exits. Ryan led a $792M exit as the former CEO of ViSalus–known for the Body by Vi 90-Day Challenge. His first book, Nothing To Lose, Everything To Gain, became a #1 New York Times Best Seller and is translated into 11 languages. He later published a follow-up, From Rock Bottom to Rockstar. Ryan was named Ernst & Young’s Entrepreneur of the year in 2012 and received a number of notable accolades and awards along the way.
Bryan Ferrari
Co-Founder
Bryan Ferrari
Co-Founder
Co-founded and launched AlterCall with Ryan Blair from its inception
Bryan co-founded and launched AlterCall with Ryan Blair from its inception. In addition to co-creating AlterCall’s first products, he personally enrolled the first 200+ clients. He is highly skilled in client acquisition, generating revenue, and raising capital. Bryan led the drive to AlterCall generating 7-figures in its first year. He has personally enrolled 1,000+ entrepreneurs & executives into AlterCall’s experiences & programs.
He is a mentee of high level entrepreneurs and leaders including: Gerard Adams, Gary Vaynerchuk, Rich Wilkerson Jr, Chad Veach, Tom Ferry, Shawn Nelson and more. Bryan’s enrollments have led to over $100 Million in client exits and over $100 million in client revenue growth. Bryan has served in church ministries, and has a passion for helping charities scale their mission and impact.
He is a mentee of high level entrepreneurs and leaders including: Gerard Adams, Gary Vaynerchuk, Rich Wilkerson Jr, Chad Veach, Tom Ferry, Shawn Nelson and more. Bryan’s enrollments have led to over $100 Million in client exits and over $100 million in client revenue growth. Bryan has served in church ministries, and has a passion for helping charities scale their mission and impact.
Anthony Sarandrea
Partner & CRO
Anthony Sarandrea
Partner & CRO
Customer Acquisition Expert; Founder of Pocket Your Dollars (Acquired for $70M); Advisor to Fortune 50 Brands & Celebrities; Minority Owner of Charlotte Hornets; Philanthropist
Anthony Sarandrea is a globally recognized customer acquisition expert, known for scaling businesses through high-performance digital marketing and lead generation. As the founder of Pocket Your Dollars, he built one of the most successful customer acquisition platforms in the world, driving over 1 million customers per year through online advertising channels. Having spent over $100M on online advertising, he’s mastered scalable growth strategies that convert. In the year prior before he exited, his company was doing $120M in sales with 8-figures in EBITDA. His company was acquired by MediaAlpha (NYSE: MAX) for $70 million, cementing his reputation as a top growth strategist in the industry.
Anthony has managed advertising budgets for multiple Fortune 50 companies, including UnitedHealthcare (the 4th largest company in the U.S.), and has partnered with celebrity brands like Snoop Dogg and Ellen DeGeneres.
Beyond business, Anthony serves as an advisory board member for Arizona’s largest VC fund ($110M) and the Colangelo College of Business at Grand Canyon University—the largest Christian university and one of the top online institutions in the U.S. He is also a minority owner of the NBA’s Charlotte Hornets.
Anthony is deeply committed to philanthropy, recognized as one of the largest private donors in Arizona history, funding private Catholic high school education for underprivileged children. He also contributes to mental health initiatives as a board member at Phoenix Children’s Hospital.
Above all, Anthony values family and faith, prioritizing his strong marriage with his wife, Nina. His unique blend of business acumen, philanthropic leadership, and digital expertise makes him a sought-after advisor, investor, and consultant for businesses looking to scale and achieve transformative growth.
Anthony has managed advertising budgets for multiple Fortune 50 companies, including UnitedHealthcare (the 4th largest company in the U.S.), and has partnered with celebrity brands like Snoop Dogg and Ellen DeGeneres.
Beyond business, Anthony serves as an advisory board member for Arizona’s largest VC fund ($110M) and the Colangelo College of Business at Grand Canyon University—the largest Christian university and one of the top online institutions in the U.S. He is also a minority owner of the NBA’s Charlotte Hornets.
Anthony is deeply committed to philanthropy, recognized as one of the largest private donors in Arizona history, funding private Catholic high school education for underprivileged children. He also contributes to mental health initiatives as a board member at Phoenix Children’s Hospital.
Above all, Anthony values family and faith, prioritizing his strong marriage with his wife, Nina. His unique blend of business acumen, philanthropic leadership, and digital expertise makes him a sought-after advisor, investor, and consultant for businesses looking to scale and achieve transformative growth.
Al Rahrooh
Partner & CTO
Al Rahrooh
Partner & CTO
AI innovator and researcher pioneering trustworthy and scalable solutions, Leads the development of AAI, Youngest NASA SBIR Awardee, Youngest UCF Top Honor Graduate, UCLA Ph.D
Al Rahrooh is a leading expert in deploying AI solutions and leveraging cutting-edge technologies to create scalable systems that drive innovation across industries. His work with AAI reflects a commitment to pushing the boundaries of practical AI while ensuring alignment with real-world impact and business considerations. As a Ph.D. candidate in medical informatics at UCLA, his research focuses on revolutionizing healthcare through AI integration, developing quantitative frameworks to establish trust in AI with an emphasis on improving diagnostic accuracy, data security, and accessibility. His experience spans roles as an AI scientist at NASA, where he developed AI-driven solutions for high-impact projects, and as Director of Innovation, leading efforts in machine learning, web3, virtual/augmented reality, and MedTech.
Al has collaborated with leading organizations such as Apple, Johns Hopkins, and Stanford to advance AI applications in healthcare. As an undergraduate, Al co-founded LeNgineer, an R&D company that secured NASA’s SBIR funding to develop AI tools for the Space Launch System, making the youngest recipients of this funding. His work contributed to automating NASA’s next-generation of human spaceflight systems. Al’s diverse background, spanning healthcare, aerospace, and enterprise, reflects his passion for using AI to solve complex challenges, drive technological progress, and deliver impactful solutions that improve lives.
Al has collaborated with leading organizations such as Apple, Johns Hopkins, and Stanford to advance AI applications in healthcare. As an undergraduate, Al co-founded LeNgineer, an R&D company that secured NASA’s SBIR funding to develop AI tools for the Space Launch System, making the youngest recipients of this funding. His work contributed to automating NASA’s next-generation of human spaceflight systems. Al’s diverse background, spanning healthcare, aerospace, and enterprise, reflects his passion for using AI to solve complex challenges, drive technological progress, and deliver impactful solutions that improve lives.
Dom Farnan
Chief of Staff
Dom Farnan
Chief of Staff
2x Inc5000 CEO, author of best selling book, "Now Here: A Journey from Toxic Boss to Conscious Connector", hired thousands of people, worked for over 400 companies including Snapchat, Samsung, Instacart, Acorns
Dom is a visionary leader revolutionizing the hiring landscape for business professionals and entrepreneurs across the nation. With over 15 years of experience, she has transformed talent acquisition strategies for companies like Snapchat, Amazon, and Samsung. Dom founded DotConnect, where she spearheads innovative hiring solutions and has successfully placed thousands of top-tier candidates.
Dom's expertise includes building cohesive teams, optimizing recruitment processes, and enhancing employee retention. Her approach combines strategic planning with a deep understanding of market dynamics, ensuring that every hire aligns with the company’s core values and long-term vision.
Dom is also an advocate for personal growth and development, integrating HRV (Heart Rate Variability) techniques into her coaching to enhance leadership performance. Her work has been instrumental in helping companies not only find the right talent but also cultivate environments where employees thrive and excel.
Dom's expertise includes building cohesive teams, optimizing recruitment processes, and enhancing employee retention. Her approach combines strategic planning with a deep understanding of market dynamics, ensuring that every hire aligns with the company’s core values and long-term vision.
Dom is also an advocate for personal growth and development, integrating HRV (Heart Rate Variability) techniques into her coaching to enhance leadership performance. Her work has been instrumental in helping companies not only find the right talent but also cultivate environments where employees thrive and excel.
Bill Nissen
Head Performance Coach
Bill Nissen
Head Performance Coach
30 years of pastoral ministry, trauma based counseling, mentorship. 15 years of business consulting and team building creating a business of $50M+. Corporate trainer, public speaker, and author
With over 35 years of pastoral ministry and 25 years of trauma-based counseling, Bill has dedicated his life to guiding individuals through their most challenging moments. His journey has been one of deep spiritual engagement and relentless pursuit of effective mentorship. With a tenure of 35 years in mentoring, Bill has been a guiding light to countless individuals on their journey to personal and professional fulfillment. Throughout these years, Bill has honed the art of mentorship, where the focus is not just on imparting knowledge but on fostering character, resilience, and a sense of purpose in mentees.
For the last 15 years, Bill has seamlessly transitioned into the realm of business consulting and team building, creating a thriving business that grew to over $50 million in revenue. With a foundation in psychology, sociology, public speaking and ministry, Bill is able to serve the community in a wide range of topics. Bill's strengths lie in emotional mastery, mindset training, team building, and business accountability coaching Bill integrates one's spirituality into their professional identity, serving a cause greater than themselves, and leading with a heart of service.
For the last 15 years, Bill has seamlessly transitioned into the realm of business consulting and team building, creating a thriving business that grew to over $50 million in revenue. With a foundation in psychology, sociology, public speaking and ministry, Bill is able to serve the community in a wide range of topics. Bill's strengths lie in emotional mastery, mindset training, team building, and business accountability coaching Bill integrates one's spirituality into their professional identity, serving a cause greater than themselves, and leading with a heart of service.
Deirdre Pace
AlterCall Controller
Deirdre Pace
AlterCall Controller
20+ years of experience, specializing in financial modeling, profitability, and operational efficiencies.
With over two decades of experience as a finance executive, Deirdre has built a reputation for transforming complexity into clarity. Her expertise spans financial modeling, profitability, operational efficiency, and high-stakes client engagement. Early in her career, she served as a management consultant to Fortune 500 multi-national institutions, where she advised leaders on building high-performing analytical teams and implementing advanced models that drove targeted client, segment, and product strategies.
Deirdre’s leadership has consistently been tested at the highest levels. She was entrusted with financial oversight of more than $2B USD in revenue, where she developed and implemented flexible forecasting models to ensure accuracy and adaptability in dynamic markets. More recently, she has been responsible for protecting and growing the portfolios of at-risk ultra-high-net-worth clients (AUM > $100M USD). By proactively introducing automation, enhancing transparency, and elevating client communications, she turned potential attrition into strengthened relationships and long-term trust.
Driven by a commitment to excellence, innovation, and measurable impact, Deirdre continues to bring world-class financial acumen and strategic insight to the leaders and organizations she serves.
Deirdre’s leadership has consistently been tested at the highest levels. She was entrusted with financial oversight of more than $2B USD in revenue, where she developed and implemented flexible forecasting models to ensure accuracy and adaptability in dynamic markets. More recently, she has been responsible for protecting and growing the portfolios of at-risk ultra-high-net-worth clients (AUM > $100M USD). By proactively introducing automation, enhancing transparency, and elevating client communications, she turned potential attrition into strengthened relationships and long-term trust.
Driven by a commitment to excellence, innovation, and measurable impact, Deirdre continues to bring world-class financial acumen and strategic insight to the leaders and organizations she serves.
Navigation
General Inquiries
Address
10866 Wilshire blvd Suite 900
Los Angeles, CA 90024
Copyright © 2024 AlterCall – All Rights Reserved.
The gap between who you are & who
you could be is about to be bridged.
Navigation
General Inquiries
Address
10866 Wilshire blvd Suite 900
Los Angeles, CA 90024
Copyright © 2024 AlterCall – All Rights Reserved.
The gap between who you are & who
you could be is about to be bridged.
The gap between who you are & who you could be
is about to be bridged.
Copyright © 2024 AlterCall – All Rights Reserved.
General inquiries
Address
10866 Wilshire blvd Suite 900
Los Angeles, CA 90024