Thank you for applying to attend the AlterCall Marketing & Sales Bootcamp!

Where we walk you through exactly how to Scale Your Mission Into a Movement.

We're looking forward to speaking with you soon!

Explore the page below for more details on the event.

Ernst & Young Entrepreneur of the Year & New York Times #1 Bestselling Author, Ryan Blair, invites you to his first-ever Business Bootcamp, providing the playbook to scale your business into a culture-defining movement.


October 13-15

New Venue, More Speakers; Your Year of Highest Growth.

Jan 20-21, 2024

Mesa Bella, Southern California

My Story

If you’ve ever followed my journey in the media, here are a few things you probably know:

  • I am a Serial Entrepreneur who went from gang member to businessman with over $2B in sales.
  • I led a $792M exit as the former CEO of ViSalus.
  • My first book, Nothing To Lose, Everything To Gain, become a #1 New York Times Best Seller and is translated into 11 languages. I later published a follow-up, From Rock Bottom to Rockstar.
  • I turned my company’s revenue from $6M in debt, to $150M in profit in 16 months.

I was named Ernst & Young’s Entrepreneur of the year in 2012, received a number of other accolades and awards along the way, and founded in a successful venture fund.

I have many career highlights, and many misses too.

Here’s what you probably don’t know. On the surface I looked like I had it all, but deep down I never felt whole. I never felt I was the entrepreneur I had the potential to be.

So, 6 years ago I started over. I re-thought everything I had learned, and raised my standards. I committed to rooting myself in purpose. In contribution. And to leave a legacy that makes the world better than I found it.

I believe in building massively successful businesses. But I no longer see this work as separate from these more powerful ambitions. AlterCall and Spiritual Entrepreneurship is my final experiment, an evolution of entrepreneurship - business integrated with spiritual purpose to enable leaders around the world to live out what they are meant to do. This is my new story.

Ryan Blair

AlterCall CEO; Former ViSalus CEO

  • $2B in revenue
  • 1B+ in exits
  • from debt to $635M in revenue in one year
  • NYT #1 Bestselling Author,
    Nothing to Lose, Everything to Gain
  • Ernst & Young’s Entrepreneur of the Year

Groundbreaking Business Training With Ryan

At AlterCall, we’re not just offering tips and trainings in the latest business-building trends. We’re challenging the status quo of entrepreneurship and developing an entirely new approach to doing business – spiritually conscious business – where profit is powered by your higher purpose. This is Spiritual Entrepreneurship, inspired by the wins, losses, and learnings from my three-decade career as an award-winning, billion-dollar generating entrepreneur.

What You Gain:

✅ Training in how I achieved an 800M exit
✅ An ironclad brand strategy blueprint from my CMO (Meta/Netflix)
✅ Customer acquisition mastery
✅ Culture-making marketing training available nowhere else by execs from: Amazon, YouTube, Google, Facebook, the NBA, Marvel Studios and more

You - Ryan Blair - are one of my biggest mentors.


Founder, The School of Greatness
NYT Bestselling Author

Featured Speakers*

Rapid Skill Development In:

creating a cultural movement
social media cut-through
scaling sales
audience & diversity strategy
digital advertising
Defining your brand
busting growth blockers
the art of the sales close

Details & Logistics

26 acres. Panoramic views from Beverly Hills to Catalina. Your oasis. 10252 Sunrise Ln, North Tustin, CA.

Mesa Bella is most easily accessible via the John Wayne Airport (SNA, ~25 mins pending traffic); Ontario Airport (ONT, ~45mins pending traffic); or LAX (~1 hour pending traffic).

Pick-up for the opening orientation is 8:30am on day 1 of the event (Saturday, January 20). Participants should be in the greater Santa Ana/North Tustin area and ready for game-time by then. The event concludes at 8:00 pm on day 2 (Sunday, January 21). We encourage participants to depart the following day to allow for extended networking and integration following the close of the event.

Participants are encouraged stay at our preferred hotel, which serves as the designated pick-up and drop off point to the event venue (details provided upon enrollment). Other arrangements can be discussed with our enrollment staff.

AlterCall provides pick-up and drop-off to and from the preferred hotel and Mesa Bella on event days. Participants are responsible for Airfare and airport transportation.

Vegetarian breakfast, lunch, dinner and snacks are provided on event days. Coffee, tea, and juices will be flowing. The event is alcohol-free on property.

Suggested item to bring: refillable water bottle.

We recommend business casual and comfortable. The event is both indoors and outdoors, and everyone will have ample time to explore the 26 acres of grounds. Please bring layers as even SoCal can cool down at night, and don’t forget a bathing suit if interested in enjoying the pool!


Apply to Join

October 13-15